District Social Media: How to increase followers and engagement

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This is the next in a series of tips and information related to school social media accounts. This week, Communications Assistant Kim Doherty shares about how to increase followers and engagement. In previous posts, which can be accessed from the Blog Archives on the Home page, Doherty explains about the importance of archiving school/district social media accounts and creating great content for the sites.

Successful social media accounts have engaged followers with increasing numbers over time. The more your followers comment, like, share and click on your posts, the more your page will show up on their social media feeds, thereby increasing engagement and following.

Here are a few tips on growing your audience and increasing engagement as you manage a professional social media page in the Olympia School District.

Tips for growing your audience:

  • Post regularly. Try for a minimum of a few times per week.
  • Promote, promote, promote! Include social media links/icons in printed or emailed materials like newsletters, fliers and in-school signage. Encourage parents to promote social media accounts to family members and others who might be interested to learn more about their child’s school.
  • Respond to comments/messaging on your page in a timely manner.
  • Include your social media links/icons in your email signature.
  • Actively find and follow others. Don’t just count on people following you; go out and find others in your niche whom you can follow and engage with.
  • Cross promote. If you have more than one social media account, Tweet about your Facebook page, post your Instagram photos on your Facebook page, etc.
  • Re-share other people’s content that is educational and/or relative to your purpose.
  • Use hashtags. Consider creating unique hashtags for your school/page. Also use simple, trending hashtags – search for popular hashtags on Hashtagify.me.
  • Be visual – photos get the highest engagement. Always check for proper permissions when featuring photos of students.
  • Use humor and be relatable. Don’t be afraid to have a little fun.
  • Use emojis.
  • Ask questions. Facebook posts with questions generate double the comments.
  • When you mention other schools/groups/community organizations in your posts, be sure to @tag them in your posts. Also @tag them if the content is relative or might be of value to those groups.
  • Monitor your analytics to see how well your posts are performing and which tactics are most effective.

Remember to post consistently and frequently to engage your followers and grow your audience!

Creating great content for school social media accounts

This is the second in a series of tips and information related to school social media accounts. This week, Communications Assistant Kim Doherty shares about curating content for professional school social media accounts. In a previous post, Doherty explained about the importance of archiving school/district social media accounts.

If you maintain a professional school building social media account on behalf of the Olympia School District, creating great content is important to keep your followers engaged and interested. The more people like, love or comment on your posts, the more often they will see your page. Essentially, you need to “feed the beast” to make your page a place that is visited often.

Remind the staff in your building to send post ideas/content to you on a regular basis. They are your partners and can help build variety and interest for your page.

Content ideas:

  • Student stories
  • Calendar reminders (half days, vacations, conference weeks, etc.)
  • School news & events
  • Faculty features/stories
  • Athletic events/scores/results
  • Concerts, plays & other shows
  • Student artwork
  • Reminders for spirit weeks, etc.
  • Student or staff achievements/accomplishments
  • Was your school or student featured in the local news? (The Olympian, Thurston Talk, etc.)? If so, post a link to their story.
  • Advice, tips and links to relevant information for your families


  • Always include photos. Using photos will generate the highest engagement.
  • When using photos, remember to check for proper permissions for students.
  • Only post images that you have created or you have the right to publish.

Remember to post consistently and frequently to engage your followers!

District Social Media: Archiving

Archive Social.jpgDo you maintain a professional social media account on behalf of the Olympia School District? Did you know that all district social media accounts need to be archived?

The district has contracted with a third-party archival company named ArchiveSocial to archive all content on district social media accounts. With ArchiveSocial, all records associated with district social media accounts can be easily reproduced and are accessible.

Below is the process to be followed for all district employees wishing to create a professional social media account/page, which represents the district, their school, school group, team, club or individuals within the schools or programs.

Social Media Account Creation & Archiving Process

  • Employee notifies building administrator or department head.
  • Employee contacts Communications & Community Relations Department for further instructions.
  • Communications Department shares relevant Policy 4007, Procedure 4007P, and Social Media Best Practices with employee.
  • Employee creates social media account(s) using their district email address.
  • Employee emails communications@osd.wednet.edu with the account type(s) (Facebook, Instagram, Twitter or YouTube), name of the account, link to the account and email address associated with that account.
  • Communications Department sends a connection request via ArchiveSocial to add the account to the archive portal.
  • Employee receives email from ArchiveSocial and follows a few quick steps to connect the account.

If you already maintain a district social media account/page and are not signed up for archiving, please contact Communications & Community Relations at (360) 596-6103 or communications@osd.wednet.edu.