YouTube Video Visibility Options

Uploading videos to YouTube can be a great way to reach a large audience, but not all of our content is intended for the general public. Many videos are created for a select audience, perhaps a school, individual class or families.

When uploading to YouTube, it is important to check the visibility settings of your video. There are three available options:

  • Public: These videos will be visible via searching on Google or YouTube. They are open to the general public and may feature ads from YouTube.
  • Unlisted: These videos will not appear in Google or YouTube search results and they will not feature YouTube ads. Users can share these videos by linking to them. This setting is ideal for emailing videos or linking to videos from webpages.
  • Private: These videos are the most locked down and will also not be monetized. Video creators will need to manually share the video with each intended viewer. This is not recommended if attempting to share the video to numerous viewers as it can be very time consuming.

The visibility of your video is set through the Visibility tab when initially uploading a video:

YouTube video upload menu. The third tab, Visibility, is highlighted and the visibility menu is highlighted in red.

If you would like to alter the visibility of an existing video, that is done on the video’s Details tab:

Video details menu. The Visibility menu is highlighted and Unlisted is selected.

Additional information on video visibility settings can be found on the YouTube Help site. To learn how to create a YouTube channel using your Olympia School District credentials, see this screencast. If you have questions or tips about uploading video content or captioning your videos, please reach out to the Communications Department.

Do you maintain or want to open an OSD social media account?

Copy of OSD Social Media (1)Do you maintain or wish to open a professional social media account on behalf of the Olympia School District? Social media is a great way to share information and increase engagement in your school or activity.

Please follow the process outlined below to ensure you are in compliance with district policy when using social media on behalf of the OSD.

Social Media Account Creation & Archiving Process

  • Employee notifies building administrator or department head.
  • Employee contacts Communications & Community Relations Department for further instructions at communications@osd.wednet.edu or (360) 596-6103 .
  • Communications Department shares relevant Policy 4007, Procedure 4007P, and Social Media Best Practices with employee.
  • Employee creates social media account(s) using their district email address.
  • Employee emails communications@osd.wednet.edu with the account type(s) (Facebook, Instagram, Twitter or YouTube), name of the account, link to the account and email address associated with that account.
  • Communications Department sends a connection request via ArchiveSocial to add the account to the archive portal.
  • Employee receives email from ArchiveSocial and follows a few quick steps to connect the account.

If you already maintain a district social media account/page and are not signed up for archiving, or if you need assistance with setting up an account, please contact Communications & Community Relations at (360) 596-6103 or by email at communications@osd.wednet.edu.

District Social Media: How to increase followers and engagement

Copy of OSD Social Media (1).png

This is the next in a series of tips and information related to school social media accounts. This week, Communications Assistant Kim Doherty shares about how to increase followers and engagement. In previous posts, which can be accessed from the Blog Archives on the Home page, Doherty explains about the importance of archiving school/district social media accounts and creating great content for the sites.

Successful social media accounts have engaged followers with increasing numbers over time. The more your followers comment, like, share and click on your posts, the more your page will show up on their social media feeds, thereby increasing engagement and following.

Here are a few tips on growing your audience and increasing engagement as you manage a professional social media page in the Olympia School District.

Tips for growing your audience:

  • Post regularly. Try for a minimum of a few times per week.
  • Promote, promote, promote! Include social media links/icons in printed or emailed materials like newsletters, fliers and in-school signage. Encourage parents to promote social media accounts to family members and others who might be interested to learn more about their child’s school.
  • Respond to comments/messaging on your page in a timely manner.
  • Include your social media links/icons in your email signature.
  • Actively find and follow others. Don’t just count on people following you; go out and find others in your niche whom you can follow and engage with.
  • Cross promote. If you have more than one social media account, Tweet about your Facebook page, post your Instagram photos on your Facebook page, etc.
  • Re-share other people’s content that is educational and/or relative to your purpose.
  • Use hashtags. Consider creating unique hashtags for your school/page. Also use simple, trending hashtags – search for popular hashtags on Hashtagify.me.
  • Be visual – photos get the highest engagement. Always check for proper permissions when featuring photos of students.
  • Use humor and be relatable. Don’t be afraid to have a little fun.
  • Use emojis.
  • Ask questions. Facebook posts with questions generate double the comments.
  • When you mention other schools/groups/community organizations in your posts, be sure to @tag them in your posts. Also @tag them if the content is relative or might be of value to those groups.
  • Monitor your analytics to see how well your posts are performing and which tactics are most effective.

Remember to post consistently and frequently to engage your followers and grow your audience!

Creating great content for school social media accounts

This is the second in a series of tips and information related to school social media accounts. This week, Communications Assistant Kim Doherty shares about curating content for professional school social media accounts. In a previous post, Doherty explained about the importance of archiving school/district social media accounts.

If you maintain a professional school building social media account on behalf of the Olympia School District, creating great content is important to keep your followers engaged and interested. The more people like, love or comment on your posts, the more often they will see your page. Essentially, you need to “feed the beast” to make your page a place that is visited often.

Remind the staff in your building to send post ideas/content to you on a regular basis. They are your partners and can help build variety and interest for your page.

Content ideas:

  • Student stories
  • Calendar reminders (half days, vacations, conference weeks, etc.)
  • School news & events
  • Faculty features/stories
  • Athletic events/scores/results
  • Concerts, plays & other shows
  • Student artwork
  • Reminders for spirit weeks, etc.
  • Student or staff achievements/accomplishments
  • Was your school or student featured in the local news? (The Olympian, Thurston Talk, etc.)? If so, post a link to their story.
  • Advice, tips and links to relevant information for your families

Photos/Images:

  • Always include photos. Using photos will generate the highest engagement.
  • When using photos, remember to check for proper permissions for students.
  • Only post images that you have created or you have the right to publish.

Remember to post consistently and frequently to engage your followers!

District Social Media: Archiving

Archive Social.jpgDo you maintain a professional social media account on behalf of the Olympia School District? Did you know that all district social media accounts need to be archived?

The district has contracted with a third-party archival company named ArchiveSocial to archive all content on district social media accounts. With ArchiveSocial, all records associated with district social media accounts can be easily reproduced and are accessible.

Below is the process to be followed for all district employees wishing to create a professional social media account/page, which represents the district, their school, school group, team, club or individuals within the schools or programs.

Social Media Account Creation & Archiving Process

  • Employee notifies building administrator or department head.
  • Employee contacts Communications & Community Relations Department for further instructions.
  • Communications Department shares relevant Policy 4007, Procedure 4007P, and Social Media Best Practices with employee.
  • Employee creates social media account(s) using their district email address.
  • Employee emails communications@osd.wednet.edu with the account type(s) (Facebook, Instagram, Twitter or YouTube), name of the account, link to the account and email address associated with that account.
  • Communications Department sends a connection request via ArchiveSocial to add the account to the archive portal.
  • Employee receives email from ArchiveSocial and follows a few quick steps to connect the account.

If you already maintain a district social media account/page and are not signed up for archiving, please contact Communications & Community Relations at (360) 596-6103 or communications@osd.wednet.edu.